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Asianet to air daily Bahrain features

INDIAN television channel Asianet is to carry daily features on Bahrain. Over the past three years, it has carried about 600 programmes on Bahrain, said Asianet Communications managing director K Madhavan.

"Currently, we have a weekly one-hour slot on Bahrain," he told the GDN.

"Our idea is to have a 30-minute slot daily, featuring all major events in Bahrain, especially those relevant to the Indian community.

"It will focus on both news-based programmes and entertainment events."

P Unnikrishnan, director of Gate Media Vision, the franchisee for Asianet in Bahrain and Saudi Arabia, said new technology was being applied to telecast events from Bahrain to millions of viewers around the world on the same day.

"We are very keen to expand our operations in Bahrain," he said.

The Malayalam channel's growth since it was established in 1993 has been phenomenal, said Mr Madhavan.

"Our coverage is now global. Besides the Middle East, our channel is now reaching viewers in the US, Europe, Australia, South Africa and Singapore," he revealed.

"We are now exploring the possibility of launching a dedicated 24-hour regional channel, starting with the Middle East.

"Our news reporting and transmission have already been automated."

Asianet has its Gulf regional office based at the Media City in Dubai. It has also offices in Washington, New York, Chicago and London and is in the process of opening one in Singapore."

The Asianet 648 AM radio channel in Dubai has upgraded its capacity to help listeners in all the GCC states, including Bahrain, with better clarity, said Mr Madhavan. "Though there are about 12 Malayalam TV channels, we are the leaders with 55 per cent market share," said Mr Madhavan.



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